Wix vs WordPress – Which Is The Right Website Builder For You?

Thanks to the rise of convenient content management systems (CMS) and drag and drop website building tools, almost anyone can create a website.


The most popular CMS is definitely WordPress, which powers over 25% of all websites on the entire Internet. On the other hand, Wix with its 0.2%-0.5% market share may seem little and meaningless. But the differences between the two still leave some room for Wix – even if it’s used in less than 0.5% of all the Websites online, this still leaves us with hundreds of thousands of websites.


Which is more easy to use?

Although compared to other CMS, WordPress is very easy to use, it’s still much harder to use than Wix. The latter, with its visual drag and drop site builder, allows for a quick website design and creation. At the same time, although creating a basic website with WordPress doesn’t require any coding, almost any modification that goes outside of what comes with installed themes or plugins will require at least the knowledge of CSS.


Moreover, any plugin or theme in WordPress has to be separately installed, and most of them have to be uploaded to the server while Wix offers easy management of all the available apps via one online account. In Wix, what you see is what you get – much unlike WordPress, in which you have to customize the themes to give them that desired polished look.


What are the customization possibilities?

WordPress is much more customizable than Wix, and with thousands of plugins and themes you can create any website you wish – from simple blogs to complex membership sites or big e-commerce stores, almost anything can be done. And, when created, it’s not that hard to maintain the sites.
On the other hand, Wix operates mostly on predefined templates. It’s great for a small business website or a low-traffic e-commerce shop with not many products. It also cannot be customized and edited to the extent WordPress can. On the other hand, if you are a small team or a one-man operation, it’s perfect solution for setting an easy to use website.



Customer support

The size of WordPress is influenced by the huge community operating in an open source environment. This is also where you have to look for answers to any of your potential problems. Usually, if it’s a core WordPress problem, the answer can be found on official WordPress forums, but if it’s related to one of the commercial themes or plugins, you may have to ask the specific developers for answers.


On the other hand, Wix has everything in one place. There are a few Wix communities around the net, but the official customer support is often more than enough. And if you subscribed to the VIP Plan, your questions have priority over other users.


Updates and reliability

When using Wordpress, each theme or plugin requires you to update it separately. Moreover, some of the plugins may be incompatible with others and cause the site to crash. The huge community behind WordPress led to thousands of different plugins and themes created, some of which may stop being updated – forcing you to make significant changes to your website or can simply be of poor quality, making your site vulnerable to attacks.

On the other hand in Wix, everything is controlled by the company’s development team – only quality apps are available, and all of them come with professional support available in one place. Similarly, updates are done in an easy and time-saving way, as everything is updated automatically.




In their most basic forms, they are both free but still come at a price. Using free hosting and a free domain to host WordPress lowers website image, performance, and gives you little control over it while free Wix cuts down the features available significantly and shows ads on your site.


The cost for a WP site can be as little as that of a basic hosting package (starting as low as a few dollars a month) and domain (around $10 for a .com) up to a few thousand if you decide to have all your plugins and theme developed from scratch. Typically it’s around $100-$200 for a theme and a few premium plugins + a few dollars monthly for hosting.


Wix offers five subscription plans, ranging from a $4/month plan that allows connecting a domain, all the way to VIP that comes with unlimited bandwidth, 30GB of storage, a few apps, and priority in customer service and costs a little less than $25/month. Other premium apps which are not given in the package can be bought separately.


Summary – the biggest pros & cons

The biggest benefits of Wordpress are its customizability and huge community behind it that serves thousands of plugins and themes. Right now, there are over 3000 themes and 36,000 plugins available in the official repository only, not including many commercial ones which aren’t listed there. The need for coding to really customize the site as well as not as clear interface and the need to take care of the hosting are its biggest drawbacks, but it’s a perfect solution for any size of business. It will suit anyone who is willing to put a little bit of work into his site or has a budget to pay someone else to do that.


Wix offers most likely the most beautiful themes and is very easy to use for anyone, thanks to its highly intuitive drag and drop site builder. Although it comes with a lot less customizability and requires monthly fees, it’s perfect for people who are just starting their online ventures, mom-and-pops and everyone that values ease of use and needs just a few features to get their website ready, and doesn't want to have to pay too much attention to the site - and in case of any problem, just want to send one email or call the phone and have the problems solved.


Try Wix: www.wix.com

Try Wordpress:  www.wordpress.org


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