Internet is full of business opportunities which keep attracting people
looking to establishing their own online businesses. Who wouldn’t like
to make a living working comfortably out of their bedroom or, even
better, become an Internet millionaire? But, despite so many stories of
success, is it still possible to create a successful website when there
is such huge market saturation? One that attracts hundreds or thousands
of readers and provides its creator with something more than just a
The statistics don’t lie – Internet is huge
almost 3.3 billion people actively using the web, almost half of the
entire population has access to the World Wide Web. According to
Internet Live Stats, there are over 1 billion websites; some of them are
blogs which receive 2.7 million new blog posts every day. Social media
is huge with 1.55 billion people being active on Facebook making it the
third most popular site, behind Google (2.9 billion searches daily) and
YouTube. People are shopping, socializing and actively looking for
products and information. But, while there are a lot of consumers to buy
from you, The Internet is a highly competitive place. Is there still a
place for your site, on that huge yet abundant market? Hundreds of
success stories and thousands of businesses thriving as well as Internet
marketers making a living online can’t be wrong. But while millions
try, only a small percentage are successful. What can you do to improve
your chances of success? Make sure your website becomes a success.
What Makes a Successful Website?
question should not be whether it’s too late to build a successful
website – as it’s never too late to create a successful business, even
if it’s harder than it used to be. The proper question is “what makes a
successful site?” What are the most important things one should pay
attention to, in order to distinguish their site from the thousands of
competitors? There are a few basics that everyone can follow to increase
the chances of success.
1. Choose the right niche
a good niche doesn’t mean you should think of something no one else has
ever thought of, as that’s almost impossible. Think of it this way –
what is the thing that you know a lot about? Unless you are building an
informative type of website and can outsource content creation, building
a website on the topic about which you have no idea is going to take
you ages, and you will most likely give up half way.
if you choose an overly competitive niche, such as insurance or most
health topics, it’s going to be tough. Unless of course, you have an
unusual marketing plan, because it’s highly unlikely you’ll rank for
good keywords in the highly competitive niches anytime soon. On the
other hand, the most crowded niches are usually the most profitable ones
if you can get into them.
2. Make a good plan
is your website going to be about? Do you plan on building an authority
website in a niche of your choice or do you want to create a SaaS
(software as service) type site or an e-commerce site? Whatever it is,
just like any other online or offline business you need to plan your
actions. How are you going to promote your site? Do you have resources,
knowledge and time/money (or both) to work on it? How are you going to
distinguish yourself from thousands of other sites? And, how are you
going to profit from it? Will you be selling products, leads, building a
list and marketing to it later? Set a goal and divide it into smaller,
easy to achieve chunks.
3. See what your competitors are doing
one can be a bit frightening. Many people dread the thought of
‘analyzing competitors’ simply because they are scared of failure, so
they keep putting off the moment when they have to face reality and see
who they are going to be competing with. Of course, you don’t have to
create a second Facebook, but it’s good to learn from your competition.
If only the hundreds of thousands of aspiring bloggers did a thorough
analysis of competition, looked at how they market their sites, what
ideas they utilize to attract the crowds and how they make money with
them, many more people would experience a tremendous success online.
While the online space may seem crowded, and all niches seem to be
occupied, there’s a good side of this situation – you can analyze and
learn from the mistakes of others.
4. Brand your site
is the audience of your website? Is it a local audience in your country
or are you going to target the international market? Keep in mind that
while buying a local domain .tld may be much easier, many people regard
.com domains as much more valuable and attractive branding-wise.The only
problem? With over 123.78 million registered .com domains, it’s very
hard to find something unique. Of course, the domain is not the only way
in which you can brand your online business, but it’s a very important
factor people take a look at when they think of doing business with you.
Similarly, the look of your site and overall user experience can be a
part of your site’s brand – so make sure its design fits your branding
Again, this is where you can use the fact
that you are “not the first one”. While innovation is a good thing,
never cease checking on your competitors – what are they doing when it
comes to branding? Look for ideas from different sources and try to mix
them together, it’s a very good way of coming up with unique ideas.
5. Make it fast to load
the best branding and the best looks won’t help you if your users don’t
see them. That’s why you should take care to ensure a good loading
speed for your site. While an average eCommerce site takes between 7.12 –
7.5 seconds to load (depending on the web browser), a single second
delay can result in 7% drop in conversion rate. What’s more, if your
site loads for 3 seconds or longer, get ready to lose 40% of potential
users before they even see your site! To increase the speed of your
site, make sure you host it on a fast server, with bandwidth and
resources which leave some room for site activity spikes. You can check
our comparison table
to find one that's suitable for you. The platform which you created
your site on (WordPress, Weebly, or maybe coded from scratch) can also
influence your site’s speed significantly. Test your website using
online testing services and see what you can improve to make your
website load faster.
6. Make sure your website is mobile
not everyone will love your site, it’s good to make it accessible for
those who potentially could do that. That’s why you should remember to
make your site mobile friendly. Another important thing to keep in mind
is that Google penalizes heavily websites which aren’t mobile friendly,
and, to be honest, it’s actually right in doing so. There are now more
mobile Internet users than desktop users, while in countries such as the
United States, the statistics show 2/3rds of all Internet users browse
their favorite sites using mobile devices.
7. Build a genuine relationship with your readers
your website is going to be a static affiliate website generating
passive income, it’s worth investing some time in building a genuine
bond with your readers. Make sure people can contact you easily, and be
open on feedback and any hints that they can give you – don’t be rude
towards people who openly criticize your site as they can sometimes save
you thousands of dollars. If their suggestions turn out to be very
helpful, don’t forget to help them.
forget to answer readers in the comments and stay active on social
media of your choice. Collect email addresses of your readers from day
one but don’t spam them – rather, build a genuine relationship and
openly help them. Although some people believe a Facebook fan page is
more than enough, you don’t actually own Facebook fans. Owning an email
list gives you much more control and marketing opportunities.
8. Stay focused and become the master of your craft
let initial failures discourage you. Don’t jump from one idea to
another, stick to one site and build from there – even if you fail with
your first site, in the end, you’ll actually learn a lot of valuable
skills working on it. Have a step by step plan and do what has to be
done, never leave it for later. Keep as much control over your website
as you can to make sure you know what’s going on. Be productive and
always ask yourself one question – would I be proud of what I’m doing
right now if I saw myself twenty years from now? It’s very easy to lose
focus when working online, especially now that the attention span of
most people has dramatically shortened, mostly due to increase in new,
9. Ask others for help
analysis is a very helpful thing that can show you a lot about the
business that you are thinking about. But what’s even better is to ask
for help from your competitors or the people you admire when it comes to
online business. Remember that unless you ask, you will never know what
the outcome would have been so it’s always better to take that risk.
Even if no one answers you initially, try to offer them an incentive for
helping you (if you ask top bloggers for help, they can be very
hesitant to help you or even completely ignore you in the first place).
On the other hand, if you present the idea of helping you as an
opportunity, you will receive a lot of great feedback and help.
10. Secure your website and keep innovating
you know that there are about 37,000 websites hacked every day? Even
the best plan and execution of it can be wasted if your site gets
hacked. That’s why it’s highly important to keep your website secured at
all times, especially if you operate a website that collects and stores
personal details of other people. Stay up-to-date with latest security
trends. Don’t let your hard work get stolen by others.
11. Treat your site as a business
it comes to the success of an online website, your attitude plays a
very important role. While you may read comments of thousands of people
who are involved in affiliate marketing online, only a small percentage
of them are serious about the marketing efforts and treat their website
as a real business. Because that’s what your website really is – your
way of earning money and making ends meet (preferably even starting your
own company based on your site). Of course, it all comes down to your
dedication and how much you are willing to sacrifice in order to achieve
12. Never give up
a successful website is not an easy task. Your first projects may fail.
On the other hand, if you follow the already successful ones, have a
good game-plan and stick to what you want to achieve, there’s nothing
that can stop you – thousands of successful people have already proven,
that the biggest enemy of success is the lack of self-belief and related
to that, the lack of action. Have a goal, a big goal and keep it to
yourself. Don’t talk about it, but rather do it and then show it to
people. This relieves a lot of pressure and allows you to focus on
what’s really important – genuine, hard work.
to a survey among successful affiliate marketers done by finchsells.com
almost 20% of affiliate marketers surveyed earn less than $20,000 per
year. On the other hand, the median is much more optimistic and
translates into $221/day to $328/day ($80k up to $120k per year
respectively). There were a few answers of those who claimed to earn
between $800,000 to 1,000,000 as well as those who earned 1,000,000 up
to 2,000,000 and those who earned above two million (in profit).
it’s hard to say whether these results are genuine or fake, it’s just a
small part of all the monetization methods available and with thousands
of niche ideas around on which you can base your website, hitting the
jackpot doesn’t seem impossible. It will, of course, require a lot of
commitment, hard work and a bit of luck – but if others did it, there’s
absolutely no reason why you shouldn’t be able to achieve online
also has its bright side – it got customers used to shopping online, and
gives a lot of ideas and lessons from which you can learn and emulate.
Hence, it may now actually be a much better time to set up a business
than it was just a few years ago.